I have been on a bit of a run lately with doing some upgrades around the house to my appliances, heating equipment and even my gadgets. to see what other people thought or think of the items I am thinking of buying. The reviews are pretty important because they are from people that bought the item already and know if it is good or bad.
For example, if you go to any electronics website you will see tons of reviews and ratings from consumers. I was reading some digital camcorder reviews recently and they are a good case point. There are so features and facets to today gadgets like cell phones, digital cameras and lcd televisions that it is hard to stay on top of. Reading reviews really gives you insight into things that you might not think of. Things that you might forget to ask the salesperson. If you are going to spend the money, you want to be informed.
Of course, you sometimes have to take the reviews with a grain of salt. Some people like to complain for the sake of complaining. After you read through a few of them you will be able to pick the bad reviews from good reviews.